lululemon lab x Tight Club
"Tight Club is a lifestyle for individuals who value active bodies, creative minds, and balanced lives."
In Spring 2014 we collaborated with Keighty Gallagher, founder of Tight Club, to create a kit that would take the wearer from push ups and wall sits underneath the Cambie Street Bridge to drinks at the Alibi Room in Vancouver's Gastown.
Knowing he would be working out at night we added clever reflective hits along with discrete storage for his phone and keys in classic silhouettes that would make Rocky Balboa circa 1976 jealous.
The biggest win from this project wasn't only being able to work closely with an amazing woman who single handedly has changed the face of Vancouver fitness, but also being apart of the catalyst that helped her take her small business to the next level.